Summing up the summa

Our team collaborated with the Thomistic Institute to design and launch Aquinas 101 in 2019—a brand which has since grown exponentially and continues to produce regular content.

Coronation produced Aquinas 101 from its branding, audio conventions, design language, to its robust post-production pipeline. This supported the development of roughly 20 minutes of finished animated content each week (2 episodes), each with 5 rigorous stages of pedagogical review and QC.

The initial series put the Thomistic Institute Youtube Channel on the map—growing it from 300 subscribers to over 20,000 in the first year, with another 40,000 subscribers enrolled in the Aquinas 101 online course. Growth was organic, with millions of views across nearly 100 episodes in the first season’s release.

In 2020, our team supported the handoff for continued internal production during the pandemic, and The Thomistic Institute’s channel has continued to grow to a staggering 150,000+ YouTube subscribers since its original launch—nearly 50,000% growth from the Aquinas 101 series.