A spiritual sitcom

For their 2024 launch video, Exodus came to us looking for a new way to share their program. They wanted to explain their core mission in a disarming fresh way.

Explaining a ministry’s mission doesn’t always need to be overly sentimental, and the Exodus brand was no stranger in experimenting with humor as a way to reach out to their base. Using a tongue-in-cheek Sitcom conceit, we were able to hit all of Exodus’ core pillars and were even able to tug at the heart strings—just a little.