IS IT TIME FOR YOUR EXODUS?

Exodus 90 is a program for men that focuses on prayer, asceticism, and fraternity as transformational tools to improve men’s relationships with their wives, children, friends, and God. But it’s not easy to do.

Exodus approached us with a challenge: how can we get men to sign up for something difficult? Cold showers, no desserts, no TV… the list goes on.

We focused the messaging on “the promise of day 91,” and profiled the lives of three men in varying states of life to show the value of the full value of the program. By emphasizing the benefits of the program, we were able to invite men into the transformation by seeing firsthand results. The series of 5 ads ran from December through February, and had over 60,000 men sign up during the campaign.