Naturalawn of America // Brand Campaign
Safer Lawn Care, Naturally
At NaturaLawn, you’re a neighbor, not a number. For their new flagship brand campaign, the team at NaturaLawn of America approached us to create a series of spots for their flagship brand and their distinct sub-brands.
Our team developed four animated commercials in a throwback claymation CGI style to introduce new customers to the brand, and to what makes NaturaLawn so special.
These videos became the foundation for a year-long brand campaign including dozens of animated shorts and reels for social media.
Deliverables
- 4 Animated Commercials + Various Formats & Runtimes
- 20 Animated Reels
Our Craft
- Direction
- Script & Storyboard
- Narrative Development
- Illustration & Design
- Editing
- Modeling
- Animation
- Mix/Master
- Color Grading
Produced in Maryland and Pennsylvania.
highlight reel
Director
Gary Gasse
Producers
Paul Duda
Bill Phillips
Script & Storyboard
Jason Bach
Character Design & Art Direction
Emma Greene
Modeling
Jacob Dalton
Lead Character Animator
Jon Hutton
Compositing, Layout, Lighting & Additional Animation
Jacob Dalton
2D Cel Animation
Peter Ferguson
Pre-Production Artists
Jason Bach
Emma Greene
Megan Guy
Composer & Mixer
Peter Kelly
Editing
Kevin Lohrmann
Christian Origenes
Gary Gasse