THE GOLDEN RULE

"The Golden Rule" answers the question, "What do all major world religions have in common?" This concept was our solution to Faith Counts' request for a short video with a strong positive message about faith. We chose to focus on the language of the Golden Rule as it is found in various world religions, the scribes who wrote it, and the tools they used to do it. The result is a meditative journey which emphasizes the similarities of different faiths within the framework of their unique beliefs. "The Golden Rule" was awarded gold in the category of animation during the 2017 MarCom Awards.

Client: 
Faith Counts

Direction: 
Gary Gasse

Production: 
Coronation Media

Animation: 
Gary Gasse
Kevin Carmack

Graphic Design: 
William Phillips

Sound Design: 
Peter Kelly