What is the cic?

As the CIC's new flagship identity video, What Is the CIC? needed to communicate the Catholic Information Center's mission clearly and effectively. We developed a script which quickly establishes the climate in DC and showcases the CIC's unique positioning as a helpful resource. We brought this script to life with a clean animation style rendered in a monochrome palette which draws from the CIC brand. "What Is the CIC?" won Platinum in the Religion category during the 2017 AVA Digital Awards.

Client: 
Catholic Information Center

Direction: 
Gary Gasse

Production: 
Coronation Media

Animation: 
Gary Gasse

Graphic Design: 
William Phillips

Voiceover: 
Gary Gasse

Sound Design: 
Peter Kelly